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Research + Projects on the US Cultural Sector

Lucas Spivey is a business development expert for the cultural sector, researching small to medium enterprises (SME) in the creative and cultural industries (CCI). Spivey advocates that culture and commerce are each limited by a lack of the other's natural advantages, and believes in modeling a healthy merger of culture and commerce. He is conducting research to demonstrate that the natural challenges of each sector are complementary to the other, and that the mid to late 21st century world economy will be dominated by cultural products and experiences. Summarily, his research argues that the cultural sector is limited by a lack of access to capital, intellectual property acumen, and marketing budgets, while commercial ventures are the inverse: limited by a lack of mission enthusiasm, product authenticity, and creative incentives. Further research will identify the government policies, sector attitudes, and legal structures that uphold an antagonistic model of commerce versus cul…

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